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As people around the world get behind their national teams, it’s worth remembering something simple: people show up when they feel part of the story. Fans don’t stick around because they’re kept informed, they stick around because they feel invested. Communities work the same way. Engagement works when people can […]
When silence fuels misinformation: Why communication is now a risk control. Australians are among the most concerned people globally about their ability to tell real information from fake, particularly on social platforms like Facebook and TikTok. At the same time, trust in news remains stubbornly low, with only around one‑third […]
At our latest team day, we came together expecting a bit of friendly competition, problem‑solving and laughs along the way. What we didn’t expect was just how meaningful the day would become. Working through a series of team challenges, we put our heads down to build bikes – assuming, like […]
When people talk about collaboration, it is often framed as workshops, meetings or emails. But some of the most meaningful collaboration happens well beyond the desk. Through embedded teams, long-term relationships and a genuine sense of shared ownership. At Spectrum Comms, for many large-scale infrastructure projects, we work as embedded members of our client’s teams. That doesn’t mean we’re sitting in […]
Culture in the workplace is often talked about as something you can see – an office, a desk, a team working side by side. But culture isn’t a place. It’s a feeling. It shows up in how people work together, how they’re trusted to do their jobs, and how they’re supported when things get challenging. For a remote business like […]
In construction, communication isn’t just about keeping people informed, it’s about building trust, reducing risk, and making sure projects run smoothly from start to finish. Whether it’s a major road upgrade or a small local improvement project, every construction job affects people. Residents, businesses, commuters, and community groups all have […]
Seven years ago, Spectrum Comms began with a simple idea: to create a flexible workplace for ourselves and build something meaningful together. What started as a conversation between friends who really loved working together has grown into a thriving consultancy with over 55 clients, a passionate team, and projects that […]
One of the tougher parts of community engagement is telling someone that construction work will temporarily cut off access to their home. While it is all part of the job, it’s definitely not an enjoyable aspect. During a recent road upgrade project, we had to make a lot of those […]
For years, the traditional town hall was the backbone of community engagement. Held in local halls and community centres, these meetings were a chance for project teams to present, take questions, and – sometimes – weather heated feedback from the floor. But as engagement approaches evolved, many moved away from town halls toward more informal, inclusive […]
When one of our clients needed to install essential infrastructure along an inner-city street of Newcastle, we knew it would be a challenge. The project was going to close roads, block access to people’s driveways for up to four weeks at a time, and worst of all, there was a […]
Community meetings, town halls, open forums. There was a time when many community relations practitioners recommended them as the best […]
The world of social media and online engagement is ever changing, with new trends, platforms and algorithms popping up all […]
ICYMI (in case you missed it), acronyms are seemingly everywhere these days. It’s rare to receive a text or message […]
The role of communication and stakeholder engagement in the delivery of projects has rapidly evolved over the past 20 years. […]
As community engagement practitioners we sometimes find ourselves wedged in that ‘inform’ part of the IAP2 Spectrum where we’re tasked […]
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