Stay informed with the latest insights, success stories and expert opinions from the Spectrum Comms team.
A celebration of diverse voices, bright ideas and multiple viewpoints; your go-to resource for thought leadership, industry trends and updates.
For years, the traditional town hall was the backbone of community engagement. Held in local halls and community centres, these meetings were a chance for project teams to present, take questions, and – sometimes – weather heated feedback from the floor. But as engagement approaches evolved, many moved away from town halls toward more informal, inclusive […]
When one of our clients needed to install essential infrastructure along an inner-city street of Newcastle, we knew it would be a challenge. The project was going to close roads, block access to people’s driveways for up to four weeks at a time, and worst of all, there was a […]
Focus groups are a great way to drill down into understanding the “why” behind stakeholder views. They can help to obtain qualitative insights to back quantitative results collected through surveys and polls. But focus groups have their own set of challenges, especially when Covid is forcing them to be held […]
A project manager said to us the other day “all that early engagement is really paying off now” and we wanted to reach through the phone and kiss him, and maybe erect a little statue somewhere. Instead we urged him to tell all his project manager friends. It’s shiny little […]
When it comes to consultation, we’re all about giving people plenty of ways to share their thoughts – whether it’s popping into an info session, completing an online survey, or just having a good ol’ fashioned chat. But while community input is super important, it’s only one piece of a […]
In the ever-spinning carousel of communications and public relations, where trends twirl and strategies salsa, AI tools have waltzed onto the scene, turning the whole affair into a tech-infused masquerade ball. It’s time to don your digital masquerade attire because we’re about to plunge into the dynamic world of AI, […]
We’re big fans of using verbatim quotations as part of our engagement practice. Too often we’re told by stakeholders that they don’t feel heard or listened to. Organisations failing to act on what’s been agreed to is a big part of that. But another, and equally important part, is that […]
There are places I’ll remember, All my life, but some have changed, Some forever, not for better, Some have gone, and some remain. So sang The Beatles in 1965 as part of their hit, In My Life. John Lennon said the piece reflects upon past friends and relationships, and these […]
When planning a community engagement workshop, it’s easy to focus on the big picture: the keynote speakers, the activities you will run, and even the catering (because we all know that if you don’t have good snacks, you’ll hear about it on the feedback form). However, there is another detail […]
Back in 2018, we were both deep in the trenches delivering the Newcastle Light Rail project. As our contracts were […]
In communications and engagement, we spend a lot of time helping organisations listen better, communicate clearly, and bring people with […]
As people around the world get behind their national teams, it’s worth remembering something simple: people show up when they […]
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Why I want to turn the comments off
A few weeks ago, I sat down and watched The Matter of Facts, the ABC documentary series where Hamish Macdonald goes looking […]
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