Stay informed with the latest insights, success stories and expert opinions from the Spectrum Comms team.
A celebration of diverse voices, bright ideas and multiple viewpoints; your go-to resource for thought leadership, industry trends and updates.

Acronyms and other jargon

27 Mar 2024

ICYMI (in case you missed it), acronyms are seemingly everywhere these days. It’s rare to receive a text or message on social media that is short a FOMO, YOLO or IKR. But while some of us are down with the most efficient way possible to tell someone they only like […]

We only know what you know…

27 Mar 2024

The role of communication and stakeholder engagement in the delivery of projects has rapidly evolved over the past 20 years. This has mainly been a response to increased community participation, triggered in turn by legislative change and greater social awareness.  Those tasked with managing such projects have adapted their approach […]

Engaging on the tough stuff

23 Mar 2024

As community engagement practitioners we sometimes find ourselves wedged in that ‘inform’ part of the IAP2 Spectrum where we’re tasked with delivering tough news to people with little scope for them to influence a project or decision that will affect their lives and/or livelihoods. While the given project or decision […]

Why spelling matters and other writing things

27 Feb 2024

From online dating to menus, spelling is one of the first things that you’ll be judged on by a prospective partner or stakeholder. And just like they’ll keep swiping if you are “luveing” life and enjoy a few “quite drinks”, so too will your stakeholders if your communication is punctuated […]

Writing in plain english

23 Feb 2024

Writing in plain English doesn’t mean “dumbing things down” or patronising your audience. Plain English style is intentionally less complicated, minus all confusing technical jargon and replaces them with clear, concise words. Permitting the reader to understand the intent of the message and resonate with it the first time its […]

Finding the right way to engage the community

21 Jan 2024

In a world full of electronic communications, is there still a place for the good old-fashioned doorknock?  When it comes to community engagement, we know that there are a number of inexpensive methods we can use. We have social media, dedicated websites and QR codes linked to online surveys to […]

The importance of being ‘constant’

04 Jan 2024

When illustrating the benefit of sustained stakeholder engagement, we sometimes talk about ‘occasional’ vs. ‘constant’ mates.  What does this mean? Somewhere in your inner circle of friends and family, there is probably someone who drifts in and out of your life, perhaps only showing up when they need something. You […]

A capital crusade: to capitalise or not to capitalise?

27 Jun 2023

We’ve all been there, typing away in our daily communications, questioning whether to let those letters soar high as capitals or keep them grounded as lower case. And let’s face it, we see people committing capital sins all the time…. From those who feel the need to put EVERY WORD […]

Cash or contribution? Effective corporate citizenry

27 May 2023

As long-standing community engagement professionals, we’ve noticed how some companies are better at working with communities than others. While some companies struggle to engage with affected stakeholders, some do well to find opportunities that really benefit a community.  Take this example: Around 15 years ago, a regional town of about […]

Getting back to basics

27 Mar 2023

It’s always nice to receive positive feedback from the media and community about a project we’ve been working on. In our industry, it’s relatively rare for communication and engagement to be commended in this way. Arguably, communication and engagement are some of the most difficult parts of any project to […]

From two people and two clients to State Business Awards finalists! 

22 Oct 2026

Back in 2018, we were both deep in the trenches delivering the Newcastle Light Rail project. As our contracts were […]

Support that shows up in practice

14 Oct 2026

In communications and engagement, we spend a lot of time helping organisations listen better, communicate clearly, and bring people with […]

Why I want to turn the comments off

16 Aug 2026

 A few weeks ago, I sat down and watched The Matter of Facts, the ABC documentary series where Hamish Macdonald goes looking […]

Community engagement lessons from the World Cup

02 Jul 2026

As people around the world get behind their national teams, it’s worth remembering something simple: people show up when they […]

Trust, misinformation and information integrity

09 Jun 2026

When silence fuels misinformation: Why communication is now a risk control. Australians are among the most concerned people globally about […]

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