communication strategy

Trust, misinformation and information integrity

Trust, misinformation and information integrity

When silence fuels misinformation: Why communication is now a risk control. Australians are among the most concerned people globally about their ability to tell real information from fake, particularly on social platforms like Facebook and TikTok. At the same time, trust in news remains stubbornly low, with only around one‑third of Australians saying they trust

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Georges River Council

Waste Services Review

Spectrum Comms with Georges River Council Project Objectives In preparation for the 2023 tender of a new Domestic Waste Collection Service, Georges River Council aimed to review and improve its waste services across the Local Government Area. The project focused on gaining community insight into current waste practices – including bin collection, recycling, FOGO, bulky

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Port Waratah Coal Terminal

Internal Communications Strategic Review

Spectrum Comms with Port Waratah Coal Services Project Objectives Port Waratah Coal Services (PWCS) needed an Internal Communications Strategy to build capacity throughout the organisation and enable members across teams to deliver effective internal communications, guide key messaging and develop an uplifting a one-team culture. The development and delivery of the strategy was carried out

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Is there still a place for town halls in modern engagement? 

For years, the traditional town hall was the backbone of community engagement. Held in local halls and community centres, these meetings were a chance for project teams to present, take questions, and – sometimes – weather heated feedback from the floor.  But as engagement approaches evolved, many moved away from town halls toward more informal, inclusive formats like drop-in sessions, small

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