Spectrum Comms with Port Waratah Coal Services

Project Objectives

Port Waratah Coal Services (PWCS) needed an Internal Communications Strategy to build capacity throughout the organisation and enable members across teams to deliver effective internal communications, guide key messaging and develop an uplifting a one-team culture.

The development and delivery of the strategy was carried out in three stages:

• Stage one: Research, gap analysis, opportunities and recommendations.
• Stage two: Strategy development.
• Stage three: Implementation.

Our Role

Spectrum Comms was engaged to deliver Stage one using research, interviews and desktop reviews. This work included:

• Auditing existing internal communication channels and their effectiveness.
• Identifying key challenges with existing communication channels.
• Identifying opportunities to improve internal communications.
• Making recommendations to guide the development and implementation of the new strategy.

Outcomes

• A comprehensive strategy identifying a range of quick wins, medium and long term priorities with assignment of responsibilities, supported with research and monitoring to measure and assess progress.
• Recommendations for new internal communication processes, channels, scheduling, training and key messaging.
• Establishing a strong framework for PWCS to successfully complete stage three independently and implement the strategy.