Stay informed with the latest insights, success stories and expert opinions from the Spectrum Comms team.
A celebration of diverse voices, bright ideas and multiple viewpoints; your go-to resource for thought leadership, industry trends and updates.

Community Meetings

23 Apr 2024

Community meetings, town halls, open forums. There was a time when many community relations practitioners recommended them as the best way to connect with large groups of stakeholders. Nowadays they appear to have become a tool of last resort. What happened?  There are many contributing factors but what they have […]

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Navigating the world of social media

30 Mar 2024

The world of social media and online engagement is ever changing, with new trends, platforms and algorithms popping up all the time. Have you ever stopped to think about how many platforms, services and products are out there? Many of the larger ones like Facebook, Instagram, X (formerly Twitter), LinkedIn […]

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Acronyms and other jargon

27 Mar 2024

ICYMI (in case you missed it), acronyms are seemingly everywhere these days. It’s rare to receive a text or message on social media that is short a FOMO, YOLO or IKR. But while some of us are down with the most efficient way possible to tell someone they only like […]

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We only know what you know…

27 Mar 2024

The role of communication and stakeholder engagement in the delivery of projects has rapidly evolved over the past 20 years. This has mainly been a response to increased community participation, triggered in turn by legislative change and greater social awareness.  Those tasked with managing such projects have adapted their approach […]

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Engaging on the tough stuff

23 Mar 2024

As community engagement practitioners we sometimes find ourselves wedged in that ‘inform’ part of the IAP2 Spectrum where we’re tasked with delivering tough news to people with little scope for them to influence a project or decision that will affect their lives and/or livelihoods. While the given project or decision […]

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Why spelling matters and other writing things

27 Feb 2024

From online dating to menus, spelling is one of the first things that you’ll be judged on by a prospective partner or stakeholder. And just like they’ll keep swiping if you are “luveing” life and enjoy a few “quite drinks”, so too will your stakeholders if your communication is punctuated […]

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Writing in plain english

23 Feb 2024

Writing in plain English doesn’t mean “dumbing things down” or patronising your audience. Plain English style is intentionally less complicated, minus all confusing technical jargon and replaces them with clear, concise words. Permitting the reader to understand the intent of the message and resonate with it the first time its […]

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Finding the right way to engage the community

21 Jan 2024

In a world full of electronic communications, is there still a place for the good old-fashioned doorknock?  When it comes to community engagement, we know that there are a number of inexpensive methods we can use. We have social media, dedicated websites and QR codes linked to online surveys to […]

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The importance of being ‘constant’

04 Jan 2024

When illustrating the benefit of sustained stakeholder engagement, we sometimes talk about ‘occasional’ vs. ‘constant’ mates.  What does this mean? Somewhere in your inner circle of friends and family, there is probably someone who drifts in and out of your life, perhaps only showing up when they need something. You […]

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A capital crusade: to capitalise or not to capitalise?

27 Jun 2023

We’ve all been there, typing away in our daily communications, questioning whether to let those letters soar high as capitals or keep them grounded as lower case. And let’s face it, we see people committing capital sins all the time…. From those who feel the need to put EVERY WORD […]

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The Spectrum Comms recipe for success. How we made it to seven years bold!

13 Nov 2025

How Spectrum Comms Started Seven years ago, Spectrum Comms began with a simple idea: to create a flexible workplace for […]

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Why getting communication right in construction matters

30 Oct 2025

Why communication matters in constructionIn construction, communication isn’t just about keeping people informed, it’s about building trust, reducing risk, and […]

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A person holding a goodie bag containing a card and dog treats

When community care means carrying the dog

29 Sep 2025

Delivering difficult newsOne of the tougher parts of community engagement is telling someone that construction work will temporarily cut off […]

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a sign reading Town Hall Meeting with people talking out of focus in the background

Is there still a place for town halls in modern engagement? 

22 Aug 2025

For years, the traditional town hall was the backbone of community engagement. Held in local halls and community centres, these […]

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Brewing goodwill: How coffee helped us keep the community onside

27 Jul 2025

When one of our clients needed to install essential infrastructure along an inner-city street of Newcastle, we knew it would […]

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