Carmichael Park BMX Facility Concept Plan

Spectrum Comms with Cessnock City Council

Project Objectives

Carmichael Park BMX facility is the only BMX facility within the Cessnock Local Government Area. It was a freestyle dirt track that was being predominantly maintained by local users and lacked supporting infrastructure such as shade, water fountains, seating and pathways. Council received $250,000 in funding from the Resources for Regions program to complete upgrades to the BMX facility and needed community input to inform a concept plan and detailed design.

Our Role

Spectrum Comms was engaged to provide specialty engagement support to seek community input into development of the concept plan.

This included:

  • preparing a Community Engagement Plan.
  • developing communication collateral including posters, corflutes, DL-size flyers, social media posts and videos and media release.
  • designing an online survey, kids drawing competition, and online ideas wall.
  • facilitating a series of online community workshops (due to COVID-19 restrictions).
  • letterbox drops, advertising and submissions.
  • preparing an engagement summary report for use by the technical consultants to prepare the concept plans.
Outcomes
  • 236 unique stakeholder interactions.
  • 215 survey responses, 14 workshop participants (including children), six ideas and comments on ideas wall.
  • A concept plan was developed and exhibited in February 2022 and presented to Council for endorsement.
  • Council awarded the tender for construction for the upgraded BMX facility in September 2022.